News from MSI

MSI Announces Executive Director for 2022-2023

July 7, 2021

The Marketing Science Institute (MSI) is proud to announce John G. Lynch, Jr., Leeds School of Business, University of Colorado Boulder, as the MSI Executive Director for 2022-2023. He succeeds Barbara Kahn, The Wharton School, University of Pennsylvania, and will begin his MSI appointment in January 2022. John is the University of Colorado System Distinguished […]

How to Optimize Your Omnichannel Marketing Strategy

July 6, 2021

Omnichannel marketing seems like a simple enough concept. Consumers like to shop online, offline, and across different channels, so firms need to meet them wherever they are. But coming up with an omnichannel marketing strategy is a lot more complicated than just collecting cookies and tracking purchases. A new study that appears in a special […]

How Hotels Can Win Against Home-sharing Competitors

June 21, 2021

Disruption doesn’t have to be a death sentence for established firms. With the right changes, they can fight back against new competitors and defend their place in the industry. A new study offers incumbent firms a powerful weapon that is relatively inexpensive, rich in data and easy for managers to get their hands on: the […]

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