Working Papers

Regulating Privacy Online: An Economic Evaluation of the GDPR

Samuel Goldberg

Northwestern University

Garrett Johnson

Scott K. Shriver

University of Colorado Boulder

Feb 17, 2021


Analyzes data from a diverse set of 1,084 online firms to understand the implications of the GDPR for the online economy.  Early in adoption, there are small reductions in pageviews and revenue from users who click on a display ad or a marketing email, but economic consequences may increase with greater enforcement and compliance.

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