News from MSI
August 7, 2014
Open-Source Library Aims to Overcome Marketing Language Barrier Aug 07, 2014 Launched in August, the “Common Language in Marketing” project is an open-source, curated library of advertising and marketing terminology and metrics.
May 29, 2014
MSI Competition Winners Investigate Social Media Marketing May 29, 2014 Twenty-two research proposals were awarded research grants in MSI's competition "Social Interactions and Social Media Marketing."
April 22, 2014
MSI Paper on “Social Media Intelligence” Wins Two Awards Apr 22, 2014 In April, David Schweidel, Wendy Moe, and Chris Boudreaux were announced as the winners of two MSI awards for their paper, “Social Media Intelligence: Measuring Brand Sentiment from Online Conversations.” (Download paper at no charge.)